SEO & Social Media Marketing – Level 3
4.5( 4 REVIEWS )
165 STUDENTS
Overview Unlock the potential Google, Facebook and YouTube has to offer! Harness the power of social media platforms to promote …
Overview
Unlock the potential Google, Facebook and YouTube has to offer! Harness the power of social media platforms to promote your business, make your company visible and gain the recognition you deserve. This is an exclusive and comprehensive course designed to take you from a newbie to a professional! The SEO & Social Media Marketing – Level 3 is a fundamental master guide that is critical to your success in the digital marketing industry. Aspiring or currently employed social media marketers, managers and SEO strategists will learn what actions make you profitable, boost sales and make your presence online powerful. From learning how to go viral, to mastering Facebook, Twitter and YouTube primarily, while being introduced to additional social platforms, this course in Social Media Marketing will make you an expert in this competitive industry.
If you want to gain an introduction to SEO, learn how SEO applies to varying levels of businesses and how to a local business and, SEO & Social Media Marketing will walk you through everything you need to know to become effective in developing SEO strategies. Whether you are new to this niche or have relative knowledge, this Social Media Marketing course is geared for all levels of learners with different capabilities.
Do you want to learn how to be smart with SEO? Optimise SEO, how to use SEO tools, learn about off-page SEO and ranking higher with successful search engine optimisation, SEO & Social Media Marketing – Level 3 is an excellent starting point. This is an in-demand skill often required by recruiters and this course provides the opportunity to upskills yourself and become proficient in SEO and social media marketing.
Why You Should Consider Taking this Course at Study365?
Study365 is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive SEO & Social Media Marketing – Level 3 course. At Study365, we give our fullest attention to learners’ needs and ensure they are equipped with the relevant skills and knowledge which they can take into their workplace, or apply in a given scenario. The course is well-structured and organised and offers learners the luxury of time to truly grasp these concepts. Learners who register with Global Edulink will be provided with the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Totum Card and Student ID card that makes you eligible for amazing offers and discounts at cinemas, gym memberships, the library, restaurants and high-end retail stores along with Free career support and course demo to make your learning experience enriching and more rewarding.
- What Will I Learn?
- Who is this Course for?
- Entry Requirements
- Method of Assessment
- Certification
- Awarding Body
- Progression and Career Path
- Learn powerful SEO and social media strategies often used by professional marketers
- Understand keyword research and why it is integral for search engine optimisation in order to get ranked on popular search engines
- Learn how to avoid common mistakes made by new entrepreneurs and marketers as they grapple for the first time with social media marketing
- Learn step by step SEO strategies from beginner to advanced level
- Be smart about SEO and acquire the skills to apply additional SEO strategies to get ranked higher and gain authority with Google
- Online Marketers
- Digital Marketers
- SEO Strategists
- Social Media Marketers
- Social Media Managers
- Content Creators
- Advertisers
- Business Owners
- Entrepreneurs
- Learners must be over the age of 16 and have a basic knowledge of English Language, Maths and ICT.
- A sound educational background is an added advantage.
In order to qualify in SEO & Social Media Marketing – Level 3, learners will have to complete the following.
- Format: An online exam based on multiple questions
- Number of Questions: 30
- Results: Immediate
Learners who complete the SEO & Social Media Marketing – Level 3 course will be awarded a Certificate accredited by CPD & iAP. Gaining this qualification will enable learners to improve productivity and be more competitive in their chosen field.
CPD is a leading awarding body in the United Kingdom that meets an excellent standard of high quality education. CPD is committed towards the enhancement of proficiency and personal skills in order to develop learners’ skills and abilities. CPD ensures that both practical and academic qualifications assist individuals to re-skill or up-skill and maintain a competitive advantage in their chosen industry.
Once you successfully qualify in SEO & Social Media Marketing – Level 3, this CPD & iAP accredited certificate will prepare you to demonstrate your skills in effective social media marketing strategies, and make you a highly valued candidate for a range of potential marketing and digital enterprises. You can use this certification to exercise your expertise in E- commerce and SEO and become a recognised Digital Marketer or Social Media Strategist. You can continue to study further in this area and advance in your academic education. You can earn up to £44,000 for the role of Social Media Manager and progress to higher earning potential with experience. Given below are job roles that you will be eligible for;
- Digital Marketer (Up to £53,000)
- SEO Strategist (Up to £42,500)
Course Curriculum
| Course Introduction: Watch This First To Understand What You Get From The Course | |||
| 1.1.Marketing Strategies course welcome and let’s begin | 00:03:00 | ||
| SEO introduction. Starting with keyword research | |||
| 2.1.Breaking down our SEO steps into three phases | 00:02:00 | ||
| 2.2.Long tail vs. short tail SEO keywords | 00:06:00 | ||
| 2.3.Introduction to the Google keyword tool | 00:10:00 | ||
| 2.4.Example of my own keyword research and thinking outside the box | 00:04:00 | ||
| 2.5.Google voice SEO & Answer- box seo | 00:05:00 | ||
| 2.6.Three other SEO keyword tools – just to give you more options | 00:02:00 | ||
| 2.7.Keyword density vs. keyword stuffing and tools to correctly manage it | 00:05:00 | ||
| 2.8. 13- step keyword research checklist | 00:09:00 | ||
| 2.9.Gray hat SEO, when keyword stuffing is ok and when not to do it | 00:05:00 | ||
| 2.10.Creating a full list of keywords to rank for and tracking them | 00:04:00 | ||
| 2.11.Keywords exercise & test to further cement this part of SEO knowledge | 00:04:00 | ||
| 2.12.Final keyword tests’s answers to see how I think about the keywords | 00:11:00 | ||
| Strategies for popular business types & first time marketer mistakes | |||
| 3.1.Section introduction – how SEO applies to YOUR business | 00:03:00 | ||
| 3.2.Ecommerce example for SEO | 00:07:00 | ||
| 3.3.How to promote a local service | 00:05:00 | ||
| Set up your webmaster tool from Google | |||
| 4.1.Setting up your Google Search Console – formerly known as Webmaster Tools | 00:02:00 | ||
| 4.2.Creating your sitemap.xml | 00:04:00 | ||
| 4.3.Submitting new URLs and checking for page status and indexing | 00:02:00 | ||
| 4.4.Where your pages are ranking and page/query performance | 00:04:00 | ||
| 4.5.Google Analytics introduction | 00:09:00 | ||
| On-Page SEO to get a high click-through rate from the search result page | |||
| 5.1.On-page SEO introduction | 00:06:00 | ||
| 5.2.Influencing SEO ranking with intent-match strategy | 00:03:00 | ||
| 5.3.Advanced SEO: Example of using Micro-formats and have HTML generated for you | 00:08:00 | ||
| 5.4.Writing enticing Meta tags to increase Google search result page clickthrough | 00:05:00 | ||
| On page SEO: Beginner to savvy and advanced strategies | |||
| 6.1.How to set up the Yoast plugin for SEO | 00:07:00 | ||
| 6.2.Setting your meta tags with Yoast in WordPress or directly in HTML | 00:03:00 | ||
| 6.3.ADVANCED inner-page links: From a page to same page! Extra SEO boost | 00:03:00 | ||
| 6.4.September 2019 No-follow update and the new UGC and Sponsored attributes | 00:03:00 | ||
| 6.5.Title tooltip tag | 00:02:00 | ||
| 6.6.Image ALT tag for SEO | 00:02:00 | ||
| 6.7.Cornerstone SEO pages that get shared more and ranked better | 00:05:00 | ||
| 6.8.Website load speed plugin | 00:02:00 | ||
| 6.9.Automatically translate your site, rank in other languages & get more traffic | 00:08:00 | ||
| 6.10.Insights on content from MarketMuse co-founder, me & content tool introduction | 00:06:00 | ||
| 6.11.Revive Old Posts plugin for social sharing, scheduling & SEO boost | 00:05:00 | ||
| Off-page SEO and smart SEO | |||
| 7.1.Off-page SEO section introduction | 00:02:00 | ||
| 7.2.SEO factors from Google search: What will make you rank higher in Google search | 00:03:00 | ||
| 7.3.Google SEO for new websites & Google Citations | 00:05:00 | ||
| 7.4.How to get links on Wikipedia | 00:07:00 | ||
| 7.5. 8 ways to get good links by getting publicity | 00:05:00 | ||
| 7.6.What makes a link good for SEO | 00:06:00 | ||
| 7.7.Guest-blogging for SEO – how to do it properly | 00:03:00 | ||
| 7.8.Link-begging introduction. The brute-force approach that will never stop working | 00:03:00 | ||
| 7.9.Script for cold emailing (link-begging) for backlink requests | 00:03:00 | ||
| 7.10.Competitor link research | 00:03:00 | ||
| 7.11.Google September 2019 update – penalizing some linking strategies | 00:01:00 | ||
| Common SEO mistakes to avoid | |||
| 8.1.Common SEO mistakes: Don’t make these | 00:06:00 | ||
| SEO tools | |||
| 9.1.SEOQuake Chrome plugin to research competition | 00:04:00 | ||
| 9.2.Competitor link research with SerpStat SEO tool | 00:07:00 | ||
| 9.3.SEO KeywordOptimizer tool for on-page text optimization | 00:05:00 | ||
| Additional SEO strategies to rank higher and be smarter about SEO | |||
| 10.1.Google SEO trends for 2020 and what to focus on | 00:07:00 | ||
| 10.2.Advanced intent-match boosting strategy for ranking higher in Google search | 00:04:00 | ||
| 10.3.NEW: Powerful white-hat SEO strategy that almost no one talks about | 00:04:00 | ||
| 10.4.How to rank almost any page in Google top-10 | 00:06:00 | ||
| 10.5.Leveraging recommendation algorithms | 00:08:00 | ||
| 10.6.How to prioritize your SEO efforts per page | 00:04:00 | ||
| 10.7.Common question: Should you have a blog? | 00:04:00 | ||
| 10.8.Is your site set up for SEO? | 00:05:00 | ||
| Combining on-page SEO and sales copywriting | |||
| 11.1.Introducing on-page SEO and combining it with sales copywriting | 00:02:00 | ||
| 11.2.CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO | 00:07:00 | ||
| 11.3.EXAMPLE of a sales page that balances SEO and conversion optimization | 00:04:00 | ||
| 11.4.How to increase sales by adding scarcity | 00:03:00 | ||
| Different way of looking at things for a moment | |||
| 12.1.Ranking factor myths from Google staff | 00:05:00 | ||
| Setting up your website | |||
| 13.1.How to set up your website professionally and on your own | 00:04:00 | ||
| 13.2.How to choose a domain name | 00:08:00 | ||
| Social media marketing fundamentals and good practises | |||
| 14.1.Social media marketing introduction | 00:04:00 | ||
| 14.2.Social media marketing mistakes | 00:04:00 | ||
| 14.3.Social media marketing exercise that can get you significant traffic | 00:03:00 | ||
| Creating your own show on social media | |||
| 15.1.Why a show – some students get confused | 00:01:00 | ||
| 15.2.Introduction to building your own show | 00:01:00 | ||
| 15.3.Advanced content repurposing with strategies that work today & in the future | 00:04:00 | ||
| 15.4.Goals for your show | 00:05:00 | ||
| 15.5.Monetization for your show | 00:04:00 | ||
| 15.6.Deciding on a solo show or a show with guests | 00:05:00 | ||
| 15.7.Topic coverage: Evergreen vs. current topics | 00:05:00 | ||
| 15.8.Example of a site that is newsy and evergreen | 00:02:00 | ||
| 15.9.What you can outsource for a show | 00:03:00 | ||
| 15.10.Daily, monthly or weekly show | 00:06:00 | ||
| 15.11.Introducing live shows for maximum engagement and sales | 00:02:00 | ||
| Live YouTube show or live Facebook show | |||
| 16.1.Introduction to the section: Live shows on YouTube Live, Facebook Live, etc | 00:04:00 | ||
| 16.2.Encoding software for live streaming and mobile options | 00:02:00 | ||
| 16.3.How to set up your encoding software settings | 00:02:00 | ||
| 16.4.Restream.io | 00:02:00 | ||
| 16.5.Setting your bit rate and resolution correctly for perfect streaming | 00:03:00 | ||
| 16.6.How to go live on YouTube and Facebook | 00:05:00 | ||
| 16.7.Tips for a successful live show | 00:06:00 | ||
| Brief introduction to a few additional social platforms | |||
| 17.1.Quora marketing to get immediate traffic to your website and videos | 00:05:00 | ||
| 17.2.Reddit | 00:05:00 | ||
| 17.3.Forums | 00:05:00 | ||
| Writing headlines to get social and SEO attention | |||
| 18.1.How to get higher social media post click-throughs by writing better headlines | 00:08:00 | ||
| 18.2.Headline exercise | 00:01:00 | ||
| Extra strategies to maximize your referrals and sharing | |||
| 19.1.How to get three different types of business referrals | 00:05:00 | ||
| 19.2.Net promoter score | 00:07:00 | ||
| Twitter marketing | |||
| 20.1.Twitter marketing section introduction | 00:07:00 | ||
| 20.2.Branding your Twitter page like a professional | 00:07:00 | ||
| 20.3.What to do on Twitter on day 1 | 00:04:00 | ||
| 20.4.Tweet formula: How much and what types of content to tweet | 00:06:00 | ||
| 20.5.Using hashtags in your social media updates | 00:03:00 | ||
| 20.6.Twitter: How to consistently rank in hashtag searches & automate it w/WordPress | 00:07:00 | ||
| 20.7.NEW! Ideal tweet length to maximize engagement and retweets | 00:02:00 | ||
| 20.8.NEW! Ideal number of hashtags to use in a tweet to amplify sharing & engagement | 00:02:00 | ||
| 20.9.Best days and times to tweet | 00:02:00 | ||
| 20.10.Make your own business hashtag | 00:02:00 | ||
| 20.11.Twitter chats – beyond just hashtags – or advanced hashtags | 00:05:00 | ||
| Facebook marketing | |||
| 21.1.Facebook marketing section introduction | 00:03:00 | ||
| 21.2.How to sell using existing groups on Facebook | 00:07:00 | ||
| 21.3.Facebook groups vs. Facebook business pages vs. Fan pages | 00:05:00 | ||
| 21.4.How the Facebook algorithm works | 00:04:00 | ||
| 21.5.How to make engagement beget more engagement | 00:04:00 | ||
| 21.6.Easiest Facebook marketing: From your own personal page | 00:04:00 | ||
| 21.7.How Facebook is becoming the new LinkedIn | 00:03:00 | ||
| Facebook groups | |||
| 22.1.What kind of groups you can sell from locally | 00:02:00 | ||
| 22.2.Starting to use local Facebook groups | 00:01:00 | ||
| 22.3.How to post products for sale | 00:03:00 | ||
| 22.4.Joining a BUY/SELL group | 00:01:00 | ||
| 22.5.Results of my own posting – case study | 00:02:00 | ||
| Setting up your Facebook page | |||
| 23.1.Facebook page section introduction | 00:02:00 | ||
| 23.2.Beginning to set up your Facebook page | 00:02:00 | ||
| 23.3.Page banner size | 00:02:00 | ||
| 23.4.Setting the brand image | 00:04:00 | ||
| 23.5.Creating a store on your Facebook page | 00:06:00 | ||
| 23.6. 2 EXAMPLES of well-run Facebook pages for two different types of businesses | 00:06:00 | ||
| How to go viral on Facebook | |||
| 24.1.Explaining the viral coefficient formula | 00:03:00 | ||
| 24.2.Viral coefficient calculator | 00:03:00 | ||
| 24.3.Ads having a role in virality | 00:04:00 | ||
| How to use viral memes to go viral and boost sharing | |||
| 25.1.Introduction to using memes | 00:01:00 | ||
| 25.2.How to begin finding viral memes to post on your social media | 00:03:00 | ||
| 25.3.How to create your own image memes in minutes and for free | 00:02:00 | ||
| 25.4.How to create your own gifs to go viral | 00:03:00 | ||
| YouTube marketing | |||
| 26.1.YouTube section introduction | 00:01:00 | ||
| 26.2.How a professional would approach promotion of a single YouTube video | 00:05:00 | ||
| 26.3.YouTube SEO introduction | 00:05:00 | ||
| 26.4.YouTube On-Page SEO | 00:04:00 | ||
| 26.5.Introducing the YouTube recommendation algorithm | 00:05:00 | ||
| 26.6.Strategy for getting views from the YouTube recommendation algorithm | 00:06:00 | ||
| 26.7.Special plugin to get insights on your and competitors videos on YouTube | 00:04:00 | ||
| 26.8.How to get more views on YouTube I | 00:07:00 | ||
| 26.9.How to get more views on YouTube II | 00:08:00 | ||
| 26.10.Overview of my YouTube channel to give you ideas for how you can grow on YouTube | 00:07:00 | ||
| 26.11.What to do when you first begin your YouTube channel | 00:02:00 | ||
| 26.12.Client case study: Choosing a YouTube influencer niche and monetizing it | 00:07:00 | ||
| Social media marketing calendar | |||
| 27.1.Section introduction – creating a social media marketing calendar and beyond | 00:02:00 | ||
| 27.2.Overview of potential goals and strategies | 00:06:00 | ||
| 27.3.Social media marketing calendar | 00:12:00 | ||
| 27.4.Giving each day a pre-planned theme | 00:06:00 | ||
| 27.5.Once you have a calendar, steps to ease into outsourcing & prerequisites | 00:04:00 | ||
| 27.6.Automation vs. outsourcing vs. being present vs. all of the above | 00:03:00 | ||
| 27.7.How long each type of posing takes | 00:04:00 | ||
| 27.8.When you should not have a social media calendar | 00:06:00 | ||
| 27.9.Expanding into a full marketing calendar | 00:13:00 | ||
| Email marketing and autoresponder introduction & basic concepts | |||
| 28.1.Email marketing | 00:03:00 | ||
| 28.2.Discussing MailChimp and pros and cons of other email marketing providers | 00:02:00 | ||
| 28.3.Designating a list | 00:02:00 | ||
| 28.4.Getting HTML snippets and codes to place your email sign up forms on your site | 00:02:00 | ||
| 28.5.Creating the autoresponder | 00:02:00 | ||
| 28.6.Creating a sequence of emails | 00:05:00 | ||
| 28.7.Your giveaway offer | 00:02:00 | ||
| For e-commerce and selling products | |||
| 29.1.How to sell products online and offline | 00:09:00 | ||
| 29.2.Selling products in brick and mortar stores | 00:05:00 | ||
| Affiliate marketing section | |||
| 30.1.Affiliate marketing | 00:05:00 | ||
| 30.2.Good parts of affiliate marketing | 00:03:00 | ||
| Event marketing strategy section | |||
| 31.1.Leverage events for almost any business & How to do event marketing | 00:07:00 | ||
| Selling books and other products on Amazon | |||
| 32.1.Section introduction | 00:01:00 | ||
| 32.2.How to write a book to become a best seller even if you are a bad writer | 00:06:00 | ||
| 32.3.Most effective ways to promote your book on Amazon | 00:07:00 | ||
| 32.4.Amazon Kindle keyword research, categories and search I | 00:10:00 | ||
| 32.5.Amazon Kindle keyword research, categories and search II | 00:09:00 | ||
| 32.6.NEW! Amazon SEO ranking factors | 00:07:00 | ||
| 32.7.What I did to become a 3-time bestseller & generate spikes of book sales | 00:16:00 | ||
| Briefly About Paid Ads since This Course In On Free Marketing Strategies | |||
| 33.1.Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads | 00:12:00 | ||
| Introduction To Marketing: Beginners Please Watch This First | |||
| 34.1.Marketing fundamentals section introduction | 00:01:00 | ||
| 34.2.Seth Godin and the concept of the Purple Cow | 00:04:00 | ||
| 34.3.Should you do a free or discounted consultation call? | 00:04:00 | ||
| 34.4.NEW! How to identify your target market | 00:04:00 | ||
| 34.5.EXERCISE to get to know your target market more deeply | 00:03:00 | ||
| 34.6.Sales funnel: How to identify, optimize, and improve your sales funnel | 00:06:00 | ||
| 34.7.A/B testing and how to increase conversion rates & relation to sales funnels | 00:05:00 | ||
| How to create free infographics to make more engaging social and blog post | |||
| 35.1.Free site to get extra free images and infographics | 00:03:00 | ||
| 35.2.How to create your infographic so you can make more attractive posts | 00:04:00 | ||
| Mock Exam | |||
| Mock Exam : SEO & Social Media Marketing | 01:00:00 | ||
| Final Exam | |||
| Final Exam : SEO & Social Media Marketing | 01:00:00 | ||
| Certificate Download Guide | |||
| Certificate Download Guide | 00:02:00 | ||
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River Brown
The course focused on tips and techniques on how to apply these concepts and promote a business. It’s been such a helpful training.
Cory Bates
As a social media marketer, I couldn’t have attended a better training. While I’ve read countless articles and content online regarding this subject, this course delved deep into the topic and offered great insight on search engine optimisation and social media marketing.
Bailey Campbell
This course came with a wealth of information on how to be a successful in applying social media marketing guidelines. I was able to gain so much knowledge. I have become confident in my skills upon completing this course.
Leslie Dixon
This was a good course and it had a lot of material and resources that I could always refer back to whenever I needed guidance.