The Diploma in Social Media & Business Strategy will shape your skills around building your business online using popular social media platforms. Social media is the most effective way to conduct inbound marketing, and the course will focus heavily on building brand awareness and attracting potential buyers. Social media networks will help you reach not only customers in your demographic, but reach prospects far outside of the target audience. You will learn to create unique social media content, excel in digital marketing, extend your reach and measure ROI. If you aspire to work in digital marketing, qualifying in this course is a step up for you, as you gain the opportunity to progress in your career in this field.
Advance your skills and expertise in social media. The business world rarely functions without social media, and in fact businesses would find themselves being left behind if they are not up to date on social media trends. This course is designed for anyone who aspires to work in online marketing, on social media marketing or e-commerce businesses. The course will explore the intricacies of popular social media platforms, importance of social media strategy and planning and how to choose social media networks that would propel your business into the spotlight
This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 20 guided learning hours.
You will have unlimited access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
Method of Assessment
At the end of the course, learners will also take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Successful candidates will be awarded a “Diploma in Social Media and Business Strategy”.
Once you successfully complete the Diploma in Social Media & Business Strategy, you will gain an accredited qualification that will prove your expertise in social media. The certification will give you the opportunity to seek employment in the digital marketing industry. You can further study courses related to the subject to enhance your education. Given below are job titles you can attain, along with the average UK salary per annum according to https://www.payscale.com/
Getting Started | |||
E Certificate Download Guide | 00:00:00 | ||
Social Media Marketing ----------- | |||
How Facebook Works | 00:51:00 | ||
Posts that Engage Your Fans | 00:30:00 | ||
Promotions and Managing Your Facebook | 00:30:00 | ||
LinkedIn’s Network | 00:26:00 | ||
Careers with LinkedIn | 00:23:00 | ||
Your Connections with Others | 00:39:00 | ||
Start with Twitter | 00:28:00 | ||
Building the Twitter Network | 00:23:00 | ||
Tweet | 00:10:00 | ||
Google+ | |||
Create an Account | 00:23:00 | ||
Using Google+ | 00:20:00 | ||
Google Analytics | 00:14:00 | ||
YouTube | |||
Skills Needed for Interesting Video | 00:27:00 | ||
Manage Your YouTube Account | 00:19:00 | ||
Create a YouTube Channel | 00:19:00 | ||
What is Pinterest | 00:09:00 | ||
Connecting to Social Networks | 00:45:00 | ||
Using Pin and Widgets | 00:38:00 | ||
Advanced Social Media Strategies ----------- | |||
The Trend of Social Media | 00:27:00 | ||
Market Analysis | 00:15:00 | ||
Auditing Social Media | 00:25:00 | ||
Corporate Culture and Social Media | 00:29:00 | ||
Creative Commons | 00:20:00 | ||
The Social Media Policy | 00:39:00 | ||
Keyword Selection | 00:16:00 | ||
Content Marketing on Social Media | 00:25:00 | ||
The Popular Social Media Platforms | 03:33:00 | ||
Traditional Website Advertising | 00:36:00 | ||
Social Media Documentation and Schedules | 01:00:00 | ||
The Community Manager Role | 00:25:00 | ||
Importance of Voice Consistency | 00:29:00 | ||
Organizational Customer Service | 00:27:00 | ||
Social Media Triage | 00:39:00 | ||
Social Media Analytics | 00:26:00 | ||
Goal Value | 00:42:00 | ||
Career of Social Media Strategist | 00:20:00 | ||
Recommended Books | |||
Recommended Books – Social Media Marketing | |||
Mock Exam | |||
Mock Exam : Diploma in Social Media & Business Strategy | 01:00:00 | ||
Final Exam | |||
Exam : Diploma in Social Media & Business Strategy | 01:00:00 |
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