Introduction to Google Tag Manager - Level 3
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Overview Google Tag Manager (GTM) is a free tag management system, which is a web-based tool with a user-friendly interface …
Overview
Google Tag Manager (GTM) is a free tag management system, which is a web-based tool with a user-friendly interface that makes working with tags easier. GTM allows you to create, edit, and disable tags without touching the source code. Tag Manager helps to optimise tag deployment, reduce tag configuration errors and allows you to modify and deploy tags on your site instantly from a web-based interface.
Examples of common tags within Google Tag Manager are: Google analytics universal tracking code or GA4 tracking code, AdWords Remarketing code and AdWords Conversion Tracking code.
Through GTM you can track:
- Events (link clicks, PDF downloads, add to cart click, remove from cart click)
- Scroll tracking
- Form abandonment
- Shopping cart abandonment
This course will cover everything you need to know to start using Google Tag Manager with confidence.
Why you should consider taking this course at Study365
Study 365 is a leading online education provider for several accredited organisations. It provides learners an opportunity to take this certificate in Introduction to Google Tag Manager – Level 3, one of the best IAP courses. At Study365, we give our fullest attention to learners’ needs and ensure they have the necessary information required to proceed with successful careers.
Our priority is the advancement of knowledge and skills, bound to facilitate everything required to confirm a top-notch education service. We vouch for our learners an exclusive learning experience by paying close attention to each of their unique requirements and coming up with solutions every time. We provide them with state-of-the-art facilities using the latest technology.
The benefits of studying with Study365 are ample. Here are just a few;
- Informative and secure
- Expert tutor support
- Learn at your own pace
- Versatile and motivated learning
- A culture of continuous improvement
- About the Tutor
- Learning outcomes
- Whom is this qualification for?
- Prerequisites to take the course
- Method of assessment
- Certification
- Awarding body
- Career path and progression
Being Commerce is run by a group of young entrepreneurs from India and the United States, led by Mohan Chetry and Kunal Lonhare. Started in the year 2019, Being Commerce is a multi-faceted company that deals with and operates in a variety of industries, ranging from entrepreneurship education to jewellry. Being Commerce, on the surface, is concerned with online business and education.
- Learn to setup Google Tag Manager with WordPress or any custom websites
- Learn how to use Google Analytics, Google Ads, Facebook, Quora, Facebook pixel, and other 3rd party tags to track different marketing tags
- Learn basic and advanced Facebook pixel marketing and re-marketing
- Learn YouTube video tracking using Google Tag Manager
- Business owners
- Anyone interested in learning Google Tag Manager
- Digital marketers
- Having an internet connection
This is a knowledge-based course, and thus, will contain no method of assessment.
Once the course completed, the learners get awarded the certificate of completion for ‘Introduction to Google Tag Manager - Level 3’ by iAP.
The International Awards for Professionals (iAP) is an awarding body established in 1999 that aims to promote a high educational standard. It hopes to create online education that is trustworthy and credible. It is focused on raising the standards of online education, and ensuring it is accessible to all. The iAP provides accreditation for a range of educational establishments, and monitors and continually develops the educational standards of such institutions. Its globally recognised certifications allow learners to acquire the skills and knowledge needed to gain employment in the chosen fields.
Upon successfully completing this course, learners will have the knowledge and skills to enter the relevant job market with the confidence to explore a wide range of industry-related jobs. You can further study related courses that will open new and existing doors which will pave the way to exciting opportunities. Adding this as a skill set on your resume is beneficial to raise your value. Top employers and organisations will recognise your skills that will enable you to land a generously-paying job. Given below are job titles you can compete for:
- Google Analytics executive
- Google Analytics consultant
- Google Ads and Analytics wizard
Course Curriculum
| 1. Introduction to Google Tag Manager | |||
| 1.1. Google Tag Manager: Beginner to Advanced(GTM) Course | FREE | 00:02:00 | |
| 1.2. Google Tag Manager Introduction | FREE | 00:07:00 | |
| 1.3. Structure of GTM | 00:05:00 | ||
| 2. 2 Methods to Connect GTM | |||
| 2.1. Connecting GTM Using Manually | 00:06:00 | ||
| 2.2. Connecting GTM Using Plugin | 00:01:00 | ||
| 3. Tag, Triggers & Versions | |||
| 3.1. What is Tag in GTM? | 00:03:00 | ||
| 3.2. What is Trigger in GTM? | 00:05:00 | ||
| 3.3. Installing GTM Extension | 00:03:00 | ||
| 3.4. Connection GTM to Quora | 00:08:00 | ||
| 3.5. Connection GTM to FB | 00:08:00 | ||
| 3.6. Connection GTM to Others | 00:03:00 | ||
| 3.7. Creating New Container | 00:06:00 | ||
| 3.8. Connection GTM to Google Analytics | 00:06:00 | ||
| 4. Practical Live Projects in GTM | |||
| 4.1. Practical Case 1 : Message Pop Up | 00:08:00 | ||
| 4.2. What is Variable? | 00:06:00 | ||
| 4.3. Practical Cases 2 : Message Pop Up | 00:04:00 | ||
| 4.4. What is Folder in GTM? | 00:04:00 | ||
| 4.5. Pause & Delete GTM Elements | 00:03:00 | ||
| 4.6. Practical Cases 3 : Video Tracking | 00:06:00 | ||
| 4.7. Practical Cases 4 : Button Tracking | 00:04:00 | ||
| 4.8. Practical Cases 5 : Link Tracking | 00:04:00 | ||
| 4.9. Practical Cases 6 : Download Tracking | 00:03:00 | ||
| 5. Facebook Adds and GTM | |||
| 5.1. Overview of This FB GTM | 00:01:00 | ||
| 5.2. Connecting Facebook Pixel | 00:05:00 | ||
| 5.3. Setting Add to Cart Event | 00:09:00 | ||
| 5.4. Setting View Content Event | 00:05:00 | ||
| 5.5. Setting Purchase Event | 00:08:00 | ||
| 5.6. Other Tracking in GTM | 00:01:00 | ||
| 6. Advanced Tracking Via Data Layers | |||
| 6.1. Understanding Data Layer | 00:07:00 | ||
| 7. Advanced Practical Cases of GTM | |||
| 7.1. Amount Spend & Sales Generation Tracking | 00:13:00 | ||
| 7.2. Time Based on Basis of Browser Tracking | 00:09:00 | ||
| 7.3. Text Copied Tracking in GTM | 00:04:00 | ||
| 7.4. Important Updates | 00:02:00 | ||
| 8. Final Cooks of GTM | |||
| 8.1. Common Mistakes to Avoid | 00:09:00 | ||
| 8.2. Final Outlook of GTM | 00:06:00 | ||
| Completion Certificate Request | |||
| Completion Certificate Request | |||
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